As the Rs 25,000-crore (Rs 250-billion) consumer durables industry has done away with price cuts this year, companies are providing consumers with a new hook -- value-added offers.
Zee TV is fast closing in on general entertainment channel leader Star Plus in terms of viewership.
Temptation Foods, the Mumbai-based frozen foods exporter, is all set to revive talks with Marico Industries for buying the food brands Sil and Meal Maker, after receiving the approval of its shareholders to raise Rs 150 crore.
Raghav Bahl-promoted media company Television Eighteen Group is paying over Rs 340 crore to buy out the rights of films in two of Bollywood's biggest movie deals.
According to a report by AdEx, a division of television viewership monitoring agency TAM Media, air-conditioners accounted for a cool 14 per cent share of the advertising on TV by consumer durables companies.
The content providers -- TV channels, FM Radio stations, e-commerce companies and credit card majors -- have blamed the service providers and mobile value-added services (VAS) operators for the problem.
The bidding companies have the choice of either bidding individually or as a group.
The full-fledged residential academy will accommodate the country's top 80 emerging cricketers and be equipped with a health centre, gymnasium and restaurants.
The bidding companies have the choice of either bidding individually or as a group.
Star cricketers in the ICL will earn more than BCCI cricketers primarily because of the way the contracts are structured.
Integrated media and entertainment company Eros International is planning to set up an animation studio in India.
There will be three other key sponsors, at least one of these is expected to be announced in five days. There may also be seven associate partners.
Warner Brothers plan to make three-four Hindi movies each year and is eyeing producing mid- and big-budget films across genres.
This follows the industry's dissatisfaction with the current data provider, TAM Media Research, which has allegedly not been able to deliver data on all the 70 million cable and satellite households.
Leveraging the popularity of their cartoon characters, all the top Indian children's channels - Nickelodeon, Cartoon Network and Disney - are getting aggressive in the area of publishing for children as well.
Three leading general entertainment channels - Star India, Zee TV and Sony Entertainment Television - together may lose Rs 11 crore (Rs 110 million) from the underwear ads, which will soon be off air.
Walt Disney finds another platform for its cartoons -- your mobile.
Harry Potter and the Order of the Phoenix, in popular parlance, Harry Potter 5 may not be opening with the same fanfare as the super hit Spiderman 3.
Optical storage maker Moser Baer is extending the price war in the home video market to new titles and films.
With growing viewers TAM Media Research's top 100 TVRs (during June 3 to June 9), both Zee's and Star's show share the 14th position with a rating of 6.4 each, while Sony's show ranks 33 with a rating of 5.3, on June 8.
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